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When Art And Science Collide — The Key To Successful Branding
You need to understand what makes consumers tick, but you also need to appeal to their emotions and to capture their imaginations.
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Peptide Immunotherapy Shown Safe for Type 1 Diabetes
In an early clinical trial, researchers in the U.K. show treatments with peptides, fragments of proteins, are safe and can slow the progression of type 1 diabetes.
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Should Businesses Fear Social Media Engagement?
If someone wants to post something unpleasant or negative about your business, chances are hundreds of people will see it.
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University Spins Off Educational Robot Start-Up
A start-up enterprise spun-off from Harvard University is developing a learning system with robotics to teach computer coding to students.
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Trial Underway Testing New ALS Treatment
Patients in a clinical trial testing a treatment for amyotrophic lateral sclerosis, or ALS, began receiving their first doses administered by the study team.
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Chip-Phone System Detects Disease Biomarkers
A biomedical engineering team created a chip device attached to a smartphone that detects indicators of disease in blood faster than today’s more expensive lab tests.
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When Metrics And Marketing Marry, Making More Customers
Marketing should be predictable, yet there will always be surprise results in the mix.
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Trial to Test Inhaled Insulin, App for Diabetes Mgmt
A clinical trial is planned to test the benefits of managing type 2 diabetes with an inhaled formulation of insulin and a smartphone app.
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Productivity Boost and Happy Employees, Let Tech Take You Further
Here is how you can take advantage of the turbulent changes to technology, and incorporate them into your existing routines.
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System Designed to Monitor Bee Colony Health Buzz
A system being developed by a Canadian graduate student monitors the health of bee colonies by analyzing the sounds they make in the hive.