Tag: behavioral science
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Brown, Toy Maker Partner on Elder Assistance Robots
A collaboration between Brown University and toy maker Hasbro is developing robotic assistants for older people that build on Hasbro’s current line of robotic pets.
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Scientifically-Proven Ways to Make Your Employees Happier
To turn to science to find the things that are proven to make employees happier. You can look at business studies, as well as psychological theories and phenomena.
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FDA Clears First Mobile App for Substance Abuse
A smartphone app designed to help treat substance abuse disorders received approval from the U.S. Food and Drug Administration.
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University, Drug Maker Partner on Suicide Genetics
Pharmaceutical company Janssen Research and Development and University of Utah Health in Salt Lake City are studying genetic factors linked to higher suicide risks.
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Univ. Spin-Off Offers Technology to Boost Math Learning
A new company aims to make learning algebra more intuitive and productive for students with software based on research at Indiana University in Bloomington.
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Is There A Science To Attracting Consumers?
Here are some pieces of advice which might just help you better attract customers to your business in the future.
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Mastermind Your Marketing — The Science Behind Each Approach
This split down the middle translates into marketing approaches, not just from the marketer’s point of view, but in how and who it attracts from a consumer point of view too.
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When Art And Science Collide — The Key To Successful Branding
You need to understand what makes consumers tick, but you also need to appeal to their emotions and to capture their imaginations.
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When Metrics And Marketing Marry, Making More Customers
Marketing should be predictable, yet there will always be surprise results in the mix.
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Understanding What Works: Why It’s Beneficial To Get Inside The Mind Of The Consumer
When you’re trying to establish a successful business, there are few things that will benefit you more than understanding what consumers want and how they think.