{"id":30010,"date":"2016-12-05T18:37:29","date_gmt":"2016-12-05T23:37:29","guid":{"rendered":"http:\/\/sciencebusiness.technewslit.com\/?p=30010"},"modified":"2017-01-20T10:40:38","modified_gmt":"2017-01-20T15:40:38","slug":"why-personalization-and-psychology-are-crucial-to-modern-ecommerce-stores","status":"publish","type":"post","link":"https:\/\/technewslit.com\/sciencebusiness\/?p=30010","title":{"rendered":"Why Personalization and Psychology are Crucial to Modern Ecommerce Stores"},"content":{"rendered":"<p style=\"text-align: center;\"><em>&#8211; Contributed Content-<\/em><\/p>\n<figure id=\"attachment_27865\" aria-describedby=\"caption-attachment-27865\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2015\/10\/iphone6_InHand_nvtriab_Pixabay.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27865\" src=\"http:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2015\/10\/iphone6_InHand_nvtriab_Pixabay.jpg\" alt=\"iPhone in hand\" width=\"500\" height=\"333\" srcset=\"https:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2015\/10\/iphone6_InHand_nvtriab_Pixabay.jpg 500w, https:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2015\/10\/iphone6_InHand_nvtriab_Pixabay-300x200.jpg 300w, https:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2015\/10\/iphone6_InHand_nvtriab_Pixabay-150x100.jpg 150w, https:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2015\/10\/iphone6_InHand_nvtriab_Pixabay-400x266.jpg 400w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-27865\" class=\"wp-caption-text\">(nvtriab, Pixabay)<\/figcaption><\/figure>\n<p>5 December 2016. Putting your products and services online for the world to see is perhaps simpler than ever. But why are <em>so<\/em> many ecommerce brands struggling to make consistent sales?<\/p>\n<p>After all, any combination of the following consistently seems to serve as a black cloud over the heads of many stores online today including:<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.kissmetrics.com\/what-you-can-learn-from-bounce-rate-how-to-improve-it\/\" rel=\"nofollow\">High bounce rate<\/a>, as users have short attention spans and simply can&#8217;t be bothered to stick around on any given product page<\/li>\n<li>Low customer retention: sure, you can make a sale once, but are you doing everything in your power to ensure that your satisfied customers come back for more?<\/li>\n<li>Cutthroat competition, considering the <em>thousands<\/em> of competing stores in any given ecommerce niche, standing out from the crowd is much easier said than done<\/li>\n<\/ul>\n<p>Don&#8217;t think of your online business as a game, but rather an exercise in experimentation and understanding what makes your customers tick.<\/p>\n<p><strong>Selling as a Science<\/strong><\/p>\n<p>In other words, treat selling as a <em>science<\/em>.<\/p>\n<p>Buyer psychology is constantly evolving in the face of emerging trends in ecommerce. Even though you can sell just about anything online, it takes a few tried-and-tested principles of buyer psychology to truly seal the deal with modern customers. You can apply any combination of the following to your store as means of retaining more customers <em>and <\/em>ensuring that your brand makes an impression on visitors.<\/p>\n<p><strong>Adding a Personal Touch<\/strong><\/p>\n<p>The modern buying experience should <em>always<\/em> be about the customer. That being said, today&#8217;s buyers expect an intimate and unique shopping experience that goes beyond clicking \u201cbuy.\u201d If you truly want to grab the attention of customers today, you have to get personal.<\/p>\n<p>Doing so is easier said than done; however, consider the following steps as the building blocks of personalization for your brand:<\/p>\n<ul>\n<li>Blogging: it&#8217;s crystal clear that <a href=\"http:\/\/neilpatel.com\/the-step-by-step-guide-to-creating-a-money-making-blog-in-1-hour\/\" rel=\"nofollow\">just about anyone can make money blogging<\/a>, but ecommerce stores in particular have a responsibility to build a dedicated audience that <em>wants<\/em> to hear from them<\/li>\n<li>Social outreach: you should constantly strive to get the trenches of your customers, via social or email, as means of getting in front of new faces <em>and<\/em> letting them know that you&#8217;re concerned about them<\/li>\n<li>Give your your business a face: don&#8217;t just be <em>another<\/em> sales pitch, but give your traffic an inside scoop on <em>who<\/em> you are a brand (think: pictures of yourself and your team, telling you company&#8217;s store on-site, etc)<\/li>\n<\/ul>\n<p><strong>Using Data to Your Advantage<\/strong><\/p>\n<p>Beyond giving your business a personal touch, you should also use hard numbers to your advantage when it comes to crafting the ideal customer experience. For example, you should use your buyers&#8217; shopping history as means of personally recommending new products.<\/p>\n<p>Likewise, you can use customer data to figure out what products are your best sellers and use those numbers to influence your next product launch. You can <a href=\"https:\/\/www.clickz.com\/10-marketing-metrics-to-master-for-first-time-startup-owners\/107364\/\" rel=\"nofollow\">analyze your marketing campaigns<\/a> too, noting what works and doesn&#8217;t in terms of your messaging (think: urgency vs. scarcity vs. social proof, for example).<\/p>\n<p>Today&#8217;s ecommerce stores simply can&#8217;t afford to be another face in the crowd. Your customers <em>want<\/em> a personalized experience: take the time to understand the psychology behind your buyers to ensure you&#8217;re optimizing your store accordingly.<\/p>\n<p style=\"text-align: center;\">*\u00a0\u00a0\u00a0\u00a0 *\u00a0\u00a0\u00a0\u00a0 *<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Putting your products and services online for the world to see is perhaps simpler than ever. But why are so many ecommerce brands struggling to make consistent sales?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[132,86,78],"class_list":["post-30010","post","type-post","status-publish","format-standard","hentry","category-business","tag-contributed","tag-engineering","tag-software"],"_links":{"self":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts\/30010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30010"}],"version-history":[{"count":3,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts\/30010\/revisions"}],"predecessor-version":[{"id":30254,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts\/30010\/revisions\/30254"}],"wp:attachment":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}