{"id":33454,"date":"2018-05-29T09:22:20","date_gmt":"2018-05-29T13:22:20","guid":{"rendered":"https:\/\/sciencebusiness.technewslit.com\/?p=33454"},"modified":"2018-05-29T09:22:20","modified_gmt":"2018-05-29T13:22:20","slug":"four-ingredients-that-every-good-web-site-needs","status":"publish","type":"post","link":"https:\/\/technewslit.com\/sciencebusiness\/?p=33454","title":{"rendered":"Four Ingredients That Every Good Web Site Needs"},"content":{"rendered":"<p style=\"text-align: center;\"><em>&#8211; Contributed content &#8211; <\/em><\/p>\n<figure id=\"attachment_33455\" aria-describedby=\"caption-attachment-33455\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.publicdomainpictures.net\/en\/view-image.php?image=184074&amp;picture=website-design-build-amp-service\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33455\" src=\"https:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2018\/05\/WebDesignGraphic_PubDomainPix.jpg\" alt=\"Web design graphic\" width=\"500\" height=\"320\" srcset=\"https:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2018\/05\/WebDesignGraphic_PubDomainPix.jpg 640w, https:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2018\/05\/WebDesignGraphic_PubDomainPix-300x192.jpg 300w, https:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2018\/05\/WebDesignGraphic_PubDomainPix-150x96.jpg 150w, https:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2018\/05\/WebDesignGraphic_PubDomainPix-400x256.jpg 400w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-33455\" class=\"wp-caption-text\">(Flash Alexander, Public Domain Pictures)<\/figcaption><\/figure>\n<p>29 May 2018. A good web site is absolutely vital for any business these days. It\u2019s the primary way that customers find you and if you\u2019re selling products online, everything has to be spot on if you\u2019re going to beat your competitors. The problem is, a lot of people don\u2019t actually know what makes a good web site and they just think of all of the cosmetic stuff but <a href=\"https:\/\/sciencebusiness.technewslit.com\/?p=29040\">a good web site is about more than just design<\/a>. Obviously, a good design is important but there are so many other things that you need to consider. These are the ingredients that make up a good web site.<\/p>\n<p><b>A good landing page <\/b><\/p>\n<p>Consumers are incredibly fickle, especially when they\u2019re browsing online. When they click on a new web site, they won\u2019t stay long if they don\u2019t find something that they like. One of the biggest problems for all businesses is bounce rate (the number of people that leave the web site after viewing only one page). If you\u2019ve got a high bounce rate, it suggests that people are clicking on your site and then leaving because they aren\u2019t impressed. The best way around that is to create a good landing page. One of the biggest mistakes people make is using a boring template that they can\u2019t customize properly. It looks amateur and it\u2019s not that exciting so people will just leave again. Instead of using a template, find the <a href=\"https:\/\/unbounce.com\/integrations\/wordpress\/\">best WordPress landing page builder<\/a> and use that instead. You\u2019ll be able to create a more unique landing page that grabs the attention of customers and makes them more likely to explore the rest of the site.<\/p>\n<p><b>Proper hosting services <\/b><\/p>\n<p>Another thing that really puts customers off is <a href=\"https:\/\/www.getcontrol.co\/blog\/7-reasons-why-your-ecommerce-load-speed-is-slow\/\">slow loading times.<\/a> They\u2019re not willing to wait more than a few seconds for a page to load so if your site is slow, they\u2019ll just go elsewhere. The main reason that web sites slow down is because the servers aren\u2019t equipped to deal with the number of visitors you\u2019re getting. If you\u2019re not investing in good hosting services, you\u2019ll run into problems. It\u2019s also important that you\u2019re updating it every once in a while so, as the business grows, your capacity for visitors on the web site grows in line with it.<\/p>\n<p><b>Mobile friendly site <\/b><\/p>\n<p>For the first time ever, <a href=\"https:\/\/www.stonetemple.com\/mobile-vs-desktop-usage-study\/\">more web sites are viewed on mobile devices<\/a> than on computers. That\u2019s why you absolutely have to optimise your site for mobile use. We\u2019ve all experienced trying to use a web site that isn\u2019t optimized for mobile and it\u2019s incredibly frustrating. Most customers are using their phones so you\u2019re just going to be putting off most of your customer base. It\u2019s not that much more work to create a good mobile web site so you\u2019re only hurting yourself by skipping that step.<\/p>\n<p><b>Social media links <\/b><\/p>\n<p>Building a good following on social media is central to any marketing campaign these days. There are plenty of <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2014\/05\/14\/the-right-way-to-build-a-social-media-following-for-your-company\/#6a427a163720\">different ways to build that following<\/a>, but one of the best is social media links on your web site. If people can follow you with the click of a button after visiting your site and liking what they see, you\u2019ll have a far larger social media presence. Put the social media links front and center on the web site and you\u2019ll notice a big difference.<\/p>\n<p>These are the four ingredients that every good web site needs.<\/p>\n<p style=\"text-align: center;\">*\u00a0\u00a0\u00a0\u00a0 *\u00a0\u00a0\u00a0\u00a0 *<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot of people don\u2019t actually know what makes a good web site and they just think of all of the cosmetic stuff but a good web site is about more than just design.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[132,74,78],"class_list":["post-33454","post","type-post","status-publish","format-standard","hentry","category-business","tag-contributed","tag-entrepreneurs","tag-software"],"_links":{"self":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts\/33454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33454"}],"version-history":[{"count":1,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts\/33454\/revisions"}],"predecessor-version":[{"id":33456,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts\/33454\/revisions\/33456"}],"wp:attachment":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}