{"id":34612,"date":"2018-09-21T09:16:09","date_gmt":"2018-09-21T13:16:09","guid":{"rendered":"https:\/\/sciencebusiness.technewslit.com\/?p=34612"},"modified":"2018-09-21T09:16:09","modified_gmt":"2018-09-21T13:16:09","slug":"four-keys-to-success-in-the-retail-industry","status":"publish","type":"post","link":"https:\/\/technewslit.com\/sciencebusiness\/?p=34612","title":{"rendered":"Four Keys to Success in the Retail Industry"},"content":{"rendered":"

– Contributed content –<\/em><\/p>\n

\"Shopping<\/a>
(Alexas Fotos, Pixabay)<\/figcaption><\/figure>\n

21 September 2018. People often say that main street is dead. Online shopping has taken over and most people don\u2019t want to have to go out to a physical shop to get the stuff they need. While that is true, there is still some value in traditional retail and there are some shops that are doing well. However, you are up against a lot of stiff competition from the online world so if you want to start your own retail business, you\u2019re going to have to do something pretty special and make sure that you get every aspect of it right. These are the 4 keys to success in the retail industry.<\/p>\n

A good location <\/b><\/p>\n

This is absolutely essential. A lot of your business is going to come from foot traffic. You\u2019ll get a certain amount of customers that come out with the intention of visiting your store, but the majority will be people that are just passing and decide to come inside. That\u2019s why you\u2019ve got to be choosy<\/a> when you\u2019re picking a business premises. Obviously, you need to consider the space itself and whether it meets all of your needs. But, more importantly, you need to think about the location. Does it get a lot of passing foot traffic? Is it close to public transport links? Are there any other competing shops nearby?<\/p>\n

If you open a shop in the middle of nowhere, you\u2019re never going to get any customers. Equally, if you open your shop right next to a major competitor that is already established in the area, you might struggle to win their customers unless you offer something a lot better.<\/p>\n

Window displays <\/b><\/p>\n

Now that you\u2019ve found the perfect location and people are walking by all of the time, you need to do something to catch their attention. A window display<\/a> is essential here because that\u2019s what will grab their attention and get them to come inside for a look. Take all of your best products and arrange them in the window and use a lot of eye catching signs to draw people in.<\/p>\n

A quick payment service <\/b><\/p>\n

Buying stuff online is so quick and easy, that\u2019s why people like it. That means that our expectations are a lot higher when we\u2019re shopping. For example, if you can\u2019t pay with card or the shop has a dated machine that takes ages to connect, it\u2019ll put people off coming back. It\u2019s best to use a modern payment service that works off your phone; you can accept credit cards with the Pay Anywhere app<\/a> which is a lot quicker and easier than a traditional card machine. If you give your customers a hassle free shopping and payment service, they\u2019ll come back again in future.<\/p>\n

Good staff <\/b><\/p>\n

The one thing that shops have that online retailers don\u2019t is the personal touch. You might get an online chat feature but that\u2019s not the same. A lot of people go into a shop because they like having an employee to help them find things. That\u2019s why you\u2019ve got to focus on that benefit and make sure that you\u2019re hiring good staff with excellent customer service skills<\/a>. It\u2019ll make all of the difference.<\/p>\n

It\u2019s not true that the high street is dead but it is a lot harder to make it with a traditional retail business so make sure you nail these 4 aspects.<\/p>\n

*\u00a0\u00a0\u00a0\u00a0 *\u00a0\u00a0\u00a0\u00a0 *<\/p>\n","protected":false},"excerpt":{"rendered":"

There is still some value in traditional retail and there are some shops that are doing well<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[132,74],"class_list":["post-34612","post","type-post","status-publish","format-standard","hentry","category-business","tag-contributed","tag-entrepreneurs"],"_links":{"self":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts\/34612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34612"}],"version-history":[{"count":1,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts\/34612\/revisions"}],"predecessor-version":[{"id":34614,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts\/34612\/revisions\/34614"}],"wp:attachment":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}