{"id":36147,"date":"2019-03-05T15:22:18","date_gmt":"2019-03-05T20:22:18","guid":{"rendered":"https:\/\/sciencebusiness.technewslit.com\/?p=36147"},"modified":"2019-03-06T10:40:16","modified_gmt":"2019-03-06T15:40:16","slug":"start-up-creating-touch-sensing-for-visual-images","status":"publish","type":"post","link":"https:\/\/technewslit.com\/sciencebusiness\/?p=36147","title":{"rendered":"Start-Up Creating Touch Sensing for Visual Images"},"content":{"rendered":"<figure id=\"attachment_36149\" aria-describedby=\"caption-attachment-36149\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2019\/03\/ZhangSuresh_PurdueUniv.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-36149\" src=\"https:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2019\/03\/ZhangSuresh_PurdueUniv.jpg\" alt=\"Ting Zhang and Shruthi Suresh\" width=\"640\" height=\"426\" srcset=\"https:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2019\/03\/ZhangSuresh_PurdueUniv.jpg 640w, https:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2019\/03\/ZhangSuresh_PurdueUniv-300x200.jpg 300w, https:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2019\/03\/ZhangSuresh_PurdueUniv-150x100.jpg 150w, https:\/\/technewslit.com\/sciencebusiness\/wp-content\/uploads\/2019\/03\/ZhangSuresh_PurdueUniv-400x266.jpg 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-36149\" class=\"wp-caption-text\">HaptImage co-founders Ting Zhang, left, and Shruthi Suresh (Oren Darling, Purdue University)<\/figcaption><\/figure>\n<p>5 Mar. 2019. A start-up company spun off from Purdue University is developing a system that translates visual images to touch-sensing signals for people with limited visual abilities. The company <a href=\"http:\/\/haptimage.com\/\">HaptImage LLC<\/a>, in West Lafayette, Indiana is a winner in 2 business pitch competitions last year, and plans to market the technology as a service to help teach technical and scientific subjects to blind or visually impaired students.<\/p>\n<p>HaptImage LLC was founded in 2018 by doctoral engineering students <a href=\"https:\/\/www.linkedin.com\/in\/shruthi42\/\">Shruthi Suresh<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/tingzhangpurdue\/\">Ting Zhang<\/a> that licenses their research at Purdue. Suresh and Zhang, working with biomedical engineering professor <a href=\"https:\/\/engineering.purdue.edu\/DuerstockIAS\">Bradley Duerstock<\/a> and industrial engineering faculty <a href=\"https:\/\/engineering.purdue.edu\/isat\/\">Juan Wachs<\/a>, study conversion of visual images used routinely in business and education into haptic or touch-sensing signals for people with visual disabilities. The problem is particularly difficult for working with or learning science, technology, engineering, and mathematics, the so-called STEM fields, where people who are blind or visually impaired often need a partner or technology to recreate the images into another sensory form, such as 3-D printouts.<\/p>\n<p>&#8220;There is no instantaneous method of helping a student with blindness understand an image,&#8221; says Suresh in a <a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2019\/Q1\/individuals-with-visual-impairment-can-see-through-device-that-turns-digital-images-into-physical-sensations.html\">Purdue statement<\/a>. &#8220;In STEM, so much information can come from an image. When you don\u2019t have access to that digital image, or a viable alternative, you feel discouraged to pursue a career in that STEM-related field.&#8221; Zhang adds, &#8220;We, as sighted people, take images for granted and don&#8217;t realize how valuable accessible visual alternatives are for someone with impaired sight. I think having that access is valuable.&#8221;<\/p>\n<p>The technology uses an algorithm to translate the image into haptic and audio signals for the individual in real time. Those signals describe the image&#8217;s size, color, shape, intensity, location, texture, and opacity, using a hand-held joystick that scans and interprets the image. The joystick employs friction-like resistance and vibrations to indicate changes in surface material and texture. And users holding the joystick can examine the image on their own, without help from a partner or assistant.<\/p>\n<p>&#8220;The algorithm translates an image into different intensities of vibration, different pitches or amplitudes of sound and haptic feedback, which allows you to feel that shape,&#8221; notes Zhang. &#8220;They can feel the height and shape of the image, and they feel where the shape changes,&#8221; adds Suresh. &#8220;That comes across a lot easier for someone who is blind or visually impaired.&#8221;<\/p>\n<p>HaptImage licenses the research from Purdue&#8217;s <a href=\"https:\/\/inventions.prf.org\/innovation\/5303\">Office of Technology Commercialization<\/a>, holder of the patent that lists Zhang as one of the inventors, along with Wachs and Duerstock. The company says it&#8217;s refining the technology and preparing a prototype that works with smart mobile devices, and plans to market the system as a subscription service beginning in the fall.<\/p>\n<p>Suresh and Zhang attended <a href=\"https:\/\/engineering.purdue.edu\/Engr\/AboutUs\/News\/Spotlights\/2017\/phd-student-ting-zhang-named-to-nsf-icorps-cohort\">training in technology commercialization<\/a> offered by National Science Foundation&#8217;s Innovation Corps, or I-Corps, in 2017. After their training, Suresh and Zhang founded HaptImage, and along the way won <a href=\"https:\/\/engineering.purdue.edu\/IE\/news\/2018\/zhang-2nd-place\">first or second prizes<\/a> in student business pitch competitions. The company raised $47,500 in seed funds from the contest prize money and <a href=\"https:\/\/purduefoundry.com\/\">Purdue Foundry<\/a>, the on-campus business incubator.<\/p>\n<p>More from Science &amp; Enterprise:<\/p>\n<ul>\n<li><a href=\"https:\/\/sciencebusiness.technewslit.com\/?p=36128\">Fox Foundation Supports Parkinson\u2019s Walking Device<\/a><\/li>\n<li><a href=\"https:\/\/sciencebusiness.technewslit.com\/?p=36047\">Start-Up Raises $10.5M for Precision Immunotherapies<\/a><\/li>\n<li><a href=\"https:\/\/sciencebusiness.technewslit.com\/?p=35989\">MIT Spins-Off 32 Start-Ups in 2018<\/a><\/li>\n<li><a href=\"https:\/\/sciencebusiness.technewslit.com\/?p=35691\">Start-Ups Saying No Thanks to Venture Capital<\/a><\/li>\n<li><a href=\"https:\/\/sciencebusiness.technewslit.com\/?p=35678\">Spin-Off Gains Seed Funds for Non-Opioid Pain Drug<\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\">*\u00a0\u00a0\u00a0\u00a0 *\u00a0\u00a0\u00a0\u00a0 *<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A start-up company spun off from Purdue University is developing a system that translates visual images to touch-sensing signals for people with limited visual abilities.<\/p>\n","protected":false},"author":1,"featured_media":36149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,15],"tags":[31,109,86,74,84,64,112,14,29,105,78,26],"class_list":["post-36147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-i-p","category-products","tag-biomedical","tag-computer-science","tag-engineering","tag-entrepreneurs","tag-licensing","tag-life-sciences","tag-mathematics","tag-nsf","tag-patent","tag-physical-sciences","tag-software","tag-university"],"_links":{"self":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts\/36147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36147"}],"version-history":[{"count":3,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts\/36147\/revisions"}],"predecessor-version":[{"id":36151,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/posts\/36147\/revisions\/36151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=\/wp\/v2\/media\/36149"}],"wp:attachment":[{"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewslit.com\/sciencebusiness\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}